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Hé Nourish / 合和

Facing audiences like young people who have had TCM experience, and those looking for a more natural, gentle, and holistic healing with fewer side effects, this would be a design solution for adapting traditional herbal medicine to modern sales models.

Including branding identities, packaging systems, retail store concepts, and other deliverables, this system aims to blend traditional aesthetics with modern design elements and revitalize these time-honored medical products.






Project Background


What is TCM?

• Traditional Chinese herbal medicines treat the body holistically by using herbs to restore balance and prevent or cure diseases.
•  Common forms include raw herbs, powders, teas, pills, and tinctures.


Target Audience
• Health-Conscious Millennial and Gen Z Focus: Natural ingredients, safe, mild, and effective herbal remedies
• Immigrant and Diaspora Communities Focus: Tradition, authenticity, and convenient access to familiar remedies



We Provide



Heat Clearing Medicine
Calming Medicine
Blood-Tonifying Medicine




Brand Identity

 Brand Name: Hé Nourish  合和 合 (hé) v.
Combine and Join (different herbs work together to make the recipe), appropriate and suitable, Close & Shut (inside the body), Harmony & Agreement

和 (hé) adj. & n.
Harmony, gentle and mildRooted in an oriental aesthetic, the brand identity integrates Chinese characters and pinyin into the brand name. The logo design merges graphic elements representing the three products with traditional oriental patterns, and incorporates calligraphic strokes into the typography details,creating a cohesive and culturally resonant sty.



Branding Colors


 Branding Typeface






Packaging

TCM is consumed in equal daily portions over a set course. According to this characteristic,  the packaging adopts a milk carton format for ease of use. A transparent window with a scale design allows for measurement and portion control. This modernized approach ensures the packaging aligns with contemporary storage and retail needs while preserving the essence of TCM usage.




 Gift Box

Trial Pack

Comps



Deliverable